As cannabis is legalized in more states, and the federal government relaxes its rules on the plant, it’s a good time for you to get into eCommerce.
If you’re looking for a Toronto weed delivery service provider, there are a few things to keep in mind. First, make sure that the provider you choose is licensed and insured. Secondly, check out the provider’s website and read reviews from other customers to make sure that they’re reliable and provide good customer service.
If you’re interested in selling weed online, here are five tips that will help you grow your store.
Start with a Website
The first thing you need to do is start building your website. You can use any of the many options available, but having a professional-looking site is essential to growing an eCommerce business. A well-designed website makes customers feel comfortable buying from you. It also allows you to create an online presence that builds trust. In fact, some ecommerce platforms will even allow you to add products directly from their websites.
There are several great free hosting packages out there that offer both domain registration and web design services. The best option for your needs will depend on what features you want your site to have. For example, WordPress has become one of the most popular content management systems (CMS) used by ecommerce sites, largely due to its ease of use and large community of experts.
Get Online Reviews
Your product reviews are critical to your success as an eCommerce business. People make decisions about whether or not to buy something based on how they perceive it. They are always looking for feedback on anything new they see, and reviews go a long way toward helping them decide if the product is right for them.
You can encourage people to leave reviews by offering incentives such as a discount code or a coupon. Or you could simply ask them to write a review once they’ve made a purchase. Either way, be sure to provide clear instructions on where to leave the reviews so that everyone knows what to do.
Another way to get reviews is through social media marketing. Posting on Instagram or Facebook helps you communicate directly with potential customers, which is ideal when you sell cannabis products. When posting, remember to include hashtags (#hashtag), links, and product photos.
When people post pictures of your products on social media, they often tag you in those posts. This creates a link between your company and your product and increases visibility. And if someone tags you, don’t ignore the opportunity! Respond and thank them for sharing their experience with your brand. This will show the customer you care and build positive word of mouth.
Optimize Your Site for Search Engines
Search engines like Google and Bing play a huge role in getting traffic to your website. These search engines rank sites based on how relevant they are to keywords users type into the search bar. As a result, you want to optimize your site for keyword searches.
One way to do this is to use SEO tools. There are lots of free ones out there, and some of the best ones include Yoast, Ahrefs, and SEMRush. Yoast is especially useful because it provides tips on making your site search engine friendly without being overly technical.
Once you’ve optimized your site, you’ll want to ensure that the information you present on your site is accurate. For example, it’s important to use the correct spelling and capitalization of your business name and address. Also, avoid using outdated terms for your website URL. Having a unique URL is important to driving organic traffic to your site.
And finally, consider installing a security plugin for your site. Doing so may seem unnecessary since your site is protected by SSL encryption, but it isn’t. Even though your site is encrypted, hackers could still access your information if they get hold of your login credentials. A security plugin will protect you against unauthorized entry into your system. Some plugins come preloaded with others, so you won’t have to install anything extra.
Use Advanced Analytics Tools
If you haven’t already done so, you should set up analytics tools that keep track of visitors to your site. They are helpful for learning about what types of things people look at and what pages they visit most frequently. Some analytics tools will also give you data that goes beyond page views. For instance, they might tell you how many people viewed an item on your site before purchasing it.
Analytics tools are essential to determining how much money your eCommerce business brings in. And knowing how much money you make can help you determine whether or not it’s worth maintaining your site. If you aren’t seeing any revenue, consider closing down your shop until you find a strategy that works.
It’s also important to know how many conversions your site generates. Conversions are visits to your website that lead to sales. Knowing how many conversions you receive each day lets you gauge how effective your advertising efforts were. As a result, you can tweak your ads to increase sales.
Offer Discounts
People love discounts, and offering them is a great way to boost sales. But you can’t just slap a discount code on everything you sell. Instead, you need to plan your promotions strategically.
Some factors to consider when planning discounts include:
- What type of product/service does your target market want?
- How big of a discount should you offer?
- Do you have enough inventory to offer a promotion?
- Will your current customers be able to take advantage of the promotion?
To answer these questions, you need to understand your customer base. Start by analyzing your top sellers. How did they end up on the list? What was their reason for buying a certain product? Then, think about who would benefit most from your next sale. Would it be a new customer? Someone who hasn’t purchased from you before?
By analyzing your customers, you’ll be able to figure out what promotions work best for your business. Keep in mind that you must be very careful when offering a promotion. Otherwise, you risk alienating existing customers.
Also, be sure to promote special events whenever possible. For example, if you run a dispensary, you can always offer coupons for a 20% off sale during National Weed Day.
Social Media Marketing
With all of the tools and tactics we’ve discussed above, it would be easy to assume that social media marketing wouldn’t be necessary. But it’s vital to keeping your site visible to potential buyers.
For example, Instagram has become a popular platform for brands, especially cannabis companies. But not every person searching for cannabis products will see your account. So, you need to use Instagram ads effectively to ensure that every person sees your ad. For example, you can use images to promote different products. Or you can create posts that highlight specific products.
Also, don’t forget to use other platforms such as Pinterest and Twitter. Many people use these platforms to share their experiences with cannabis, and they are another place you can advertise your products.
Promote Through Paid Advertising
In addition to using social media, you should also pay for paid advertising to drive traffic to your site. For example, you could hire a digital marketing agency to manage your advertising campaign. Or you could use Facebook or Instagram ads to spread the word about your products.
When using paid advertising, try to focus on demographics that are likely to purchase items similar to yours. For example, if you own a dispensary, you probably want to target adults over the age of 21. And if you’re selling CBD oil, you want to target people over the age of 18. By focusing on a certain demographic, you can ensure that your ad reaches the right customers.
